When selecting a watch for review, we pay close attention to several different factors, such as the aesthetics, design intricacies, functionality, and, most importantly, overall value. Our primary focus is to uncover unique timepieces that possess certain qualities that set them apart. We are excited to dive deeper into interesting timepieces we find, and without further ado, let’s take a look at the VAER S3.
Specs:
- Movement: Quartz
- Caliber: Miyota 2035
- Battery Life: 40 months
- Case Width: 36 mm
- Lug Distance: 20 mm
- Price: Around $100
VAER: The Brand
In 2016, Ryan Torres and Reagan Cook established VAER in Venice, California. Their vision was to design cost-effective watches that serve as reliable everyday accessories due to their robustness. Before introducing VAER watches to the public, Torres and Cook put the initial prototypes through rigorous real-world tests: from free diving and surfing, to drop tests, submersion in boiling water, and even exposure to high altitudes in the Himalayas. Their dedication bore fruit in 2018 when VAER rolled out its inaugural line of American-assembled watches, offering the most budget-friendly USA-made watches available.
The brand progressively earned the confidence and backing of watch aficionados and outdoor enthusiasts. This trust from their customer base has been pivotal, enabling VAER to grow without leaning on external financing. We truly appreciate VAER’s business approach, which values product quality over sheer profit.
VAER S3 Tradition: Overview
The VAER S3 Tradition has the look of a classic expedition watch. This style is definitely a classic look that never really went out of style, and today’s watch enthusiasts view this look as a great combination of elegant and rugged, something we could call a dressy tool watch. The relatively simple dial makes the S3 a perfect everyday watch, but it still has a complex enough appearance to be a bit more exciting than the prevalent modern minimalist watch designs.
The VAER S3 Tradition stays true to its name, as there are several features the vintage watch enthusiasts will love. The width of the case is 36 mm, and the lug-to-lug distance is 43 mm. Additionally, the dial’s hour and minute indices are coated with Old Radium SuperLuminova, creating an exciting aged look.
Specs:
- Movement: Quartz
- Caliber: Miyota 2035
- Battery Life: 40 months
- Case Width: 36 mm
- Lug Distance: 20 mm
- Price: Around $100
Dial
The dial of the S3 Tradition is simple, yet not underwhelming. The matte black color combined with the warm-toned “aged” secondary dark-yellow / brown-ish color (faux patina) create a very classic look.
There are Arabic numerals on the dial for the 3, 6, and 9 o’clock positions, and the remaining hour indices have concave triangle shapes – the 12 o’clock shape being the biggest to create a balanced look. These shapes help create a subtle dynamism to the otherwise simple look.
The syringe-style hour and minute hands are another retro-inspired design solution, and since they’re coated with Old Radium SuperLuminova, they take up the space visually towards the center of the dial, making sure it doesn’t feel empty.
In our opinion, the relatively simplistic dial design (there is no date function) is elevated by the classy color combination that really makes this watch feel high-end.
Case
The stainless steel case has a 36 mm width, and 43 mm lug-to-lug distance, making it a comfortable wear for even small wrist sizes. The thickness of the case is 10.4 mm, probably the thickest a 36 mm watch can be while still retaining a balanced look. The crystal is single domed sapphire with AR coating to provide great visibility.
The screw-down locking crown is a notable feature, in that the mechanism has been tested rigorously by VAER, and due to its reliable nature, no crown guards are needed, as you won’t accidentally loosen up the crown.
Additionally, the exhibition case-back provides a great view of the movement.
Movement
The VAER S3 Tradition has a Japanese quartz movement, the Miyota 2035. This battery-powered movement provides approximately 40 months of battery life.
Miyota – part of the Citizen group – has been manufacturing this movement since 1981. The accuracy range is within +/- 20 seconds per month under normal operating conditions.
Strap / Stainless Steel Bracelet
Regarding the straps or stainless steel bracelet for the VAER S3 Tradition, a quick release Tropic Strap is the default. It is very durable, great for hot weather and/or salt water. Alternatively, you do have the option to pick either a nylon strap, a leather strap, an oyster stainless steel bracelet, or a jubilee stainless steel bracelet.
Pros and Cons
Let’s take a look at the summary of pros and cons, in our humble opinion:
Pros
- The 36 mm case width is perfect for all wrist sizes.
- Classic evergreen design.
- Versatile look – we call this dressy tool watch.
- Simple dial, yet not underwhelming.
Cons:
- Be mindful of the strap selection, as the default tropic strap is more sporty, and not the most appropriate for more formal outfits.
- The water resistance of 100 meters might be underwhelming for some.
- Some might shy away from new smaller brands – and we hope to help put some doubts at ease.
Summary: Takeaway and Final Thoughts About VAER S3 Tradition
The VAER S3 Tradition is a dressy tool watch at an excellent price point. It is not bulky, nor flashy. The 3-hand simplicity, comfortable and elegant size all make this watch a perfect everyday piece. The syringe hands, the faux patina and the smaller size all make this watch a great option for people with a preference for vintage-inspired timepieces. Its reliable Miyota 2035 quartz movement provides approximately 40 months of batter life. Last but certainly not least, while still a new brand, they already had a significant impact on American watchmaking, and we wholeheartedly support their efforts!
Specs:
- Movement: Quartz
- Caliber: Miyota 2035
- Battery Life: 40 months
- Case Width: 36 mm
- Lug Distance: 20 mm
- Price: Around $100
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