The Jowissa brand has been producing complex Swiss timepieces of excellent quality since 1951. The brand has remained faithful to its principles, which were initially formed in the serene surroundings of Bettlach, in the canton of Solothurn, as an independent family business now in its third generation. Great workmanship and cutting-edge production come together in this collection to create elegant watches that are both stylish and sophisticated. Jowissa delivers exceptional value for money in addition to a sophisticated sense of style as a high-quality “Swiss Made” watch brand.
The name Jowissa is a mix of the company’s founder Josef Wyss’ first name and last name.
The History of Jowissa
The Jowissa watch brand was established in 1951 in the Swiss town of Bettlach, in an area known for its watchmaking history. Josef Wyss, the brand’s founder, had a vision for a new Swiss watch that was both stylish and a valued piece of jewelry, and his vision came at the perfect time. In the 1950s, the wristwatch became the new accessory of choice, and Jowissa caught the spirit of the era with the creation of a sophisticated, trendy, yet inexpensive watch line.
Due to the inventiveness of the designs, the brand earned a name for itself over the next few decades. Pendant watches with cut glass were popular in the 1960s, and Jowissa was a pioneer in this elegant method. Glass cutting, like cutting a gemstone, generates tiny facets to reflect light, and Jowissa is one of the few Swiss watch companies that still offers timepieces using glass cutting. This strategy, along with excellent value for money, has helped the brand gain a good reputation in the industry.
Jowissa continues to successfully adapt to new technology and trends as a watchmaker. The collection was strengthened by in-house manufacture of ceramic cases as early as the 1970s, and in the 1980s, Jowissa was able to successfully integrate and apply newly developed quartz technology. The debut of clocks in novel casings made of wood and stone in the 1990s was known as Woodtime and Stonetime.
This historic family firm has kept up with fashion and technology, with an online shop and a wide range of high-recognition items that combine exquisite materials with trendy colors. The brand is presently available in 30 countries and has over 400 retail locations. Jowissa still embodies the craft of excellent Swiss watchmaking today, as it did 65 years ago.
Jowissa and Sustainability
Free Green Shipping
Jowissa’s notably free green shipping is an important component of the brand’s long-term sustainability strategy. They assess the cost of reducing the shipping emissions and then donate that money toward forest protection. Jowissa donations are presently supporting the Jari Pará REDD+ Avoid Unplanned Deforestation initiative in the Amazon Rainforest, which is a Pachama-certified Verified Carbon Standard project.
Jowissa Tree Planting Project
Jowissa will plant one tree for every 18 EUR / 20 USD you purchase on jowissa.com. This green project is fully financed by Jowissa and comes at no additional cost to customers.
Jowissa Watch Movement
All Jowissa watches come with Ronda Swiss quartz movement. The Ronda is considered a high-end quartz movement with three hands (hour, minutes, and seconds) and a date.
Takeaway: Are Jowissa Watches Good Watches?
Jowissa might be a somewhat overlooked brand as there isn’t a lot of chatter about the brand online. So let’s take a look at the facts: the brand was established in 1951 and it’s been run by the Wyss family since then. The watches are made in Switzerland, using Swiss quartz movements. The price point of the Jowissa watches is more than reasonable and high quality is guaranteed. An excellent value in our book.
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Jowissa Men's Collections:
Jowissa LeWy 3 Collection
With its modest, clean dial, the LeWy 3 is perfectly designed. This watch deftly blends elegant and casual appeal, making it ideal for all seasons and occasions.
Jowissa LeWy Chronographs Collection
The new LeWy chronograph line is a breathtakingly stylish collection of men’s watches with minor design variations that celebrate Jowissa’s trademark crystal cut and an emphasis on an edgier casing. There’s a LeWy for every modern guy, stylish and tough with aesthetic variants including camouflage patterns and a carbon dial.
Jowissa Magno Collection
The Magno men’s watch line has a new 40mm casing with dramatic edges and a variety of faces. It’s a must-have watch for elegant and informal occasions, thanks to its classic design and Jowissa distinctive flair.
Jowissa Women's Collection
Jowissa Facet Strass Ladies Collection
Discover the Facet Strass series of women’s watches, which has cut-glass workmanship and stunning colors for a jewel-like gleam on your wrist at all hours of the day.
Jowissa Roma Ladies Collection
The Roma line of beautiful women’ timepieces are as stylish and adaptable as the dynamic Italian city for which they are named, simultaneously modern and traditional. Over 100 various models offer originality and personality with their distinctive Jowissa appearance.
Jowissa AnWy Ladies Collection
The AnWy women’s watch collection is a lovely celebration of pattern and accuracy. The Jowissa emblem is beautifully decorated on the dials to create a one-of-a-kind design in a variety of colors. This stylish wrist watch is finished off with smooth leather straps and polished embellishments.